Audience Research

             The target audience for my magazine is predominantly people of both sexes aged from 16-21. My magazine centers on the genre of urban music, such as R&B and Hip/Hop, but the unique selling point against its competitors is that it focuses on up-and-coming or breakthrough artists such as J.Cole rather than established artists such as Lil’ Wayne. Other new artists who collaborate with urban artists are also featured, such as Ed Sheeran. One could argue that this magazine would appeal more to young black people, or people of an urban background, but I am hoping to target a mixture of races and social backgrounds.