Evaluation Q3 - What kind of media institution might distribute your media product and why?

I think that an institution such as Time Inc. would be the best institution to distribute my magazine. Time Inc. are a subsidiary of the media conglomerate Time Warner, and as a company publish over 130 magazines. Their UK-based front is called IPC Media. I chose these because they are the UK’s largest distributers with a 20% market share, which would mean they could provide stability and financial backing for my magazine. They already distribute various other successful music magazines, such as NME, which shows they are capable of doing a job. They also distribute the most successful R&B music magazine in the US/UK, ‘Vibe’ which shows that they have the experience to manage a music magazine. The main difference between my ‘Beats’ magazine and ‘Vibe’ is that my magazine focuses on new, breakthrough artists rather than more established artists in Vibe, so I do not believe they would be in competition, more that they could work off each other depending on the interests of the reader.
I also considered the Bauer Media Group, a large German publishing company based in Hamburg. They are a private publishing company which has been owner by the Bauer family for over 125 years, and publish the successful music magazines ‘Q’ and ‘Kerrang’. They also have a worldwide weekly readership of 38million. I decided against choosing the Bauer Media Group because their music magazine experience seems to be more in the rock/heavy metal category, and they have a lower UK market share than IPC Media.